Media Strategy and Planning:

• Develop comprehensive media buying strategies aligned with client objectives and budget
• Leads internal planning meetings and participates in client meetings to present and answer questions related to digital strategies

Media Buying Execution:

• Implement strategies across performance channels, including paid social (Meta), paid search (Google Grant, Google Ads, Bing), direct publishers, and programmatic media using a DSP like Tradedesk, StackAdapt, etc.
• Hands-on media buying in platform, executing campaigns in at least one channel: paid, display,  social, or programmatic advertising
• Operate media buys on all social media platforms and ad networks depending on the client’s target audiences (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Google, etc. ) 
• Oversee management of all paid search campaigns in Google Grant, Google Ads, and BingResearches
•  Identifies and evaluates audience modeling and segmentation strategies in all channels

Campaign Implementation:

• Set up and launch paid media campaigns across platforms such as Google Ads, Facebook, LinkedIn, and others

• Create compelling ad copy, visuals, and landing pages to maximize campaign performance
• Monitor and adjust campaign budgets, targeting parameters, and bid strategies

Vendor Negotiation and Management:

• Build and maintain strong relationships with media vendors to negotiate favorable terms and rates
• Manage vendor contracts, ensuring compliance and optimal performance

Budget Management:

• Develop and manage media budgets to ensure efficient allocation of resources
• Monitor and analyze campaign performance, making data-driven adjustments as needed

Campaign Execution:

• Oversee the end-to-end execution of media buying campaigns, ensuring timely and accurate implementation
• Collaborates with cross-functional teams (client services, creative, production, finance) and external media partners to effectively manage and execute the development of digital marketing campaigns while working within agency's internal process
• Prepares regular reports and presentations for clients and senior leadership, providing insights on performance, goals, progress and growth strategies

Market Research:

• Researches identifies, and evaluates emerging trends and technologies and leads the charge in developing internal capabilities, ensuring that the program is innovative and generates growth
• Conduct market research to identify new opportunities and innovative approaches

• 8+ years of experience with Media buying strategy (Direct Buys and Programmatic Buys)
• 5+ years of experience in client-facing roles
• 3+ years of B2B agency experience

• Strategic thinker with great analytical skills with strong writing and communication abilities
• Proven track record of implementing and managing successful marketing campaigns
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and content distribution and placement networks
• Hands-on budget management and weekly reporting on paid media spend
• Outstanding communication and presentation skills
• Excellent organizational and time management skills and thrives in a fast-paced environment