About the role of Senior Media Buyer and Planner at Tapp Network
Join Tapp Network as a Senior Media Buyer and Planner and elevate your career by driving impactful media campaigns for a diverse range of clients. In this strategic role, you'll leverage your expertise to plan, negotiate, and execute strategic media buys across multiple channels, ensuring maximum ROI. Collaborate closely with our creative and analytics teams to optimize performance, reach target audiences, and achieve client goals.
Responsibilities
Media Strategy and Planning:
- Develop comprehensive media buying strategies aligned with client objectives and budget
- Leads internal planning meetings and participates in client meetings to present and answer questions related to digital strategies
Media Buying Execution:
- Implement strategies across performance channels, including paid social (Meta), paid search (Google Grant, Google Ads, Bing), direct publishers, and programmatic media using a DSP like Tradedesk, StackAdapt, etc.
- Hands-on media buying in platform, executing campaigns in at least one channel: paid, display, social, or programmatic advertising
- Operate media buys on all social media platforms and ad networks depending on the client’s target audiences (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Google, etc. )
- Oversee management of all paid search campaigns in Google Grant, Google Ads, and BingResearches
- Identifies and evaluates audience modeling and segmentation strategies in all channels
Campaign Implementation:
- Set up and launch paid media campaigns across platforms such as Google Ads, Facebook, LinkedIn, and others
- Create compelling ad copy, visuals, and landing pages to maximize campaign performance
- Monitor and adjust campaign budgets, targeting parameters, and bid strategies
Vendor Negotiation and Management:
- Build and maintain strong relationships with media vendors to negotiate favorable terms and rates
- Manage vendor contracts, ensuring compliance and optimal performance
Budget Management:
- Develop and manage media budgets to ensure efficient allocation of resources
- Monitor and analyze campaign performance, making data-driven adjustments as needed
Campaign Execution:
- Oversee the end-to-end execution of media buying campaigns, ensuring timely and accurate implementation
- Collaborates with cross-functional teams (client services, creative, production, finance) and external media partners to effectively manage and execute the development of digital marketing campaigns while working within agency's internal process
- Prepares regular reports and presentations for clients and senior leadership, providing insights on performance, goals, progress and growth strategies
Market Research:
- Researches identifies, and evaluates emerging trends and technologies and leads the charge in developing internal capabilities, ensuring that the program is innovative and generates growth
- Conduct market research to identify new opportunities and innovative approaches
Qualifications
- 8+ years of experience with Media buying strategy (Direct Buys and Programmatic Buys)
- 5+ years of experience in client-facing roles
- 3+ years of B2B agency experience
- Strategic thinker with great analytical skills with strong writing and communication abilities
- Proven track record of implementing and managing successful marketing campaigns
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and content distribution and placement networks
- Hands-on budget management and weekly reporting on paid media spend
- Outstanding communication and presentation skills
- Excellent organizational and time management skills and thrives in a fast-paced environment
Compensation
$70,000-$85,000 - commensurate with experience.
Perks and Benefits
View all benefits and perks of working at Tapp Network on our Careers page.
Apply Now
Fill in the form below and let us know why you think you'd be the ideal fit for Senior Media Buyer and Planner at Tapp Network.
