Case Study - Delaware Center for Health Innovation

The Delaware Center for Health Innovation (DCHI) is a privately funded nonprofit collaboration between public and private organizations, designed to move the state towards a system of care that is driven by quality, value-based payment, and better population health outcomes.

Established in working in partnership with the Health Care Commission (HCC) Delaware Health Information Network (DHIN), the Delaware Center for Health Innovation (DCHI) was seeking an integrated marketing and marketing solution to guide the implementation of the State Health Care Innovation Plan and in ensuring the long-term success of this work through the continuing, inclusive involvement of a diverse and invested group of stakeholders, representing public and private sectors across the Delaware landscape.

"Tapp Network has been instrumental in supporting the Delaware Center for Health Innovation’s (DCHI) marketing and technology efforts. Tapp Network helped to design and advance our communication strategy. Through our work with Tapp, we have elevated our outreach to targeted audiences, which include consumers, healthcare providers, and community partners. We have increased DCHI’s capacity to promote innovations in health care that contribute to better care, smarter spending, and healthier populations across Delaware."

- Julane W. Miller-Armbrister, Director Operations of Delaware Center for Health Innovation

DCHI needed to launch their brand, website, and social media channels and establish an integrated marketing plan to communicate to a diverse multi-stakeholder board and five standing committees focused on specific strategic transformation initiatives to help make Delaware one of the five healthiest states in the nation, to be among the top 10% of states in health care quality and patient experience, to bring the growth of healthcare costs in line with GDP growth, and to improve the provider experience.