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Case Study - Nonstop Wellness

Nonstop was founded on the belief that communities are most effective when high-quality healthcare is accessible, Nonstop Wellness works to provide lower premiums, accessible benefits, and better health for nonprofits and their employees. Many nonprofits struggle to provide adequate coverage for their employees, especially as health insurance premiums rise. Nonstop abates that, providing nonprofit employees better coverage at a lower rate, and giving nonprofits a more powerful incentive to attract and retain talent.

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"We're not a nonprofit, but our clients are, so we needed a digital and content marketing agency that understood the challenges that nonprofits face. Tapp came on during our busiest season and jumped right in, implementing new processes and systems. We're really excited to continue with them... as we experience big growth that without doubt, they are a contributor. That the relationship also works across 3,000 miles speaks to the responsiveness of Tapp Network and engagement with clients."

- Kristin Donahue, Chief Marketing Officer of Nonstop Wellness

Challenges

Nonstop was poised for growth but needed to maximize their digital marketing efforts in order to expand into new markets. They also wanted to shift their focus to providing cost-effective and efficient healthcare benefit solutions for nonprofits. Nonstop aimed to optimize their resources and bandwidth so they could focus on business development and accelerated market growth.

Nonstop connected with Tapp because they were seeking a digital marketing partner that understood the technological and digital marketing intricacies of the nonprofit and employee health space with a track record of success.

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Solution

Tapp was able to help by developing strategy, implementing processes, and providing training/documentation for scalability. This process focused on providing Nonstop with the ability to target, reach, engage, and report on success and key outcomes of marketing and sales efforts. Project phases include:
study-strategy

Strategy

  • Audited website and content
  • Mapped out target audience and customer journey
  • Assessed organizational needs
Integration

Development & Integration

  • Created systems for outreach, marketing, reporting, and leads
  • Optimized all assets for search
  • Wireframe, develop, deploy, maintain website and web assets
  • Custom development and integration of applications to improve the experience for clients, members, and internal employees
Execution

Execution

  • Collect and assess analytics and report on sales & marketing efforts
  • Manage PPC and retargeting ads
  • Develop custom social media and landing pages for events and content
  • Promote and deploy webinars

Impact

30%
year over year lead growth
40% 
year over year traffic increase
11%
Increase in conversion rate

Outcomes

For more than four years, Tapp has worked with Nonstop to optimize their website and content, implement digital marketing strategies, and integrate their marketing efforts within a few cohesive systems. These efforts have led to an improvement in Nonstop’s overall capacity, and key areas within their marketing strategy, including:

  • Event Marketing
  • Inbound/Content Marketing
  • Advertising
  • Industry Partnerships

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