Digital Marketing for Nonprofits means both marketing TO Nonprofits and Marketing FOR Nonprofits. Promoting your organization and cause using digital channels to engage and activate your constituents like never before. Through Planning, Strategy, Integration, and Execution, our team will implement thorough Inbound Marketing, Social Media Marketing, and Technology tactics to achieve your goals and objectives.
Whether your Nonprofit needs a full digital marketing campaign strategy and execution, or simply a team of subject matter experts to create and optimize content, our team of seasoned and passionate experts has your best interests in mind so your organization can focus on it’s core purpose.
There really isn’t a “one-size fits all” when it comes to digital marketing, and we understand the budget concerns faced by many nonprofits. We pride ourselves on being able to offer affordable and effective services and solutions to fit your exact needs.
We understand the complex budget constraints and long, drawn out approval processes that most nonprofits face. We’ve been there. But that shouldn’t keep your organization from competing with the big, well funded
We work with a number of partners who provide valuable services and technologies exclusively to nonprofits – such as Tech Impact, a leading provider of technology solutions for nonprofit organizations, and Hubspot, who provides an affordable and centralized marketing automation platform to power your growth through inbound marketing.
Content is at the core of any successful digital marketing campaign and is key to starting the conversation, raising awareness of your nonprofit, and increasing engagement within your community. From creating and curating relevant and topical blog posts, to ensuring your nonprofit has the resources to be positioned as a thought leader, our team of subject matter experts will ensure you are reaching the right target, with the right content, on the right channels.
You’ll find out more about our content marketing services here.
By tracking and analyzing your nonprofit’s audience’s behavior, current social trends, and optimal channels for engagement, we will ensure you are reaching and growing your community through social media. From creating and aligning profiles, to full management of each channel, our comprehensive approach to social media will take out the guess work.
You can learn more about our social media marketing services here.
Your Nonprofits mission and objectives as well as your impact and your community all need to be showcased, while your donors, funders, and volunteers should have a destination to learn more about your cause. Our developers and designers will work with your team to create or update your website with a consistent brand, desktop and mobile optimized design, and full integration with your current or selected technology resources – from your CRM to your newsletter management system.
You can learn more about our web development & design services here.
Email continues to reign supreme as one of the most powerful channels for all digital marketing, especially in the nonprofit space. Building your volunteer database or growing your list of donors is at the center of Nonprofit growth. Through an integrated and well planned out email campaign, your Nonprofit can capitalize on and increase this growth by keeping those members engaged.
Having a stunning website with the best tools to raise awareness needs to be paired with a sound solution for your constituents to find you. If your Nonprofit doesn’t appear in relevant search results or your Adwords campaign doesn’t include the correct key terms, you’ll miss out on growth of both earned and paid traffic. Understanding the correct keywords and including relevant original and user generated content, our search engine experts will ensure your Nonprofit is optimized in Search Engines.
Developing an effective strategy is the key to driving sustainable growth. Of primary importance is understanding best-in-breed technologies, defining who and where your target audience is, tracking and optimizing the correct KPI’s (key performance indicators), and knowing how to tie it all together. Our team works with Nonprofits to create the optimal strategy to fit within time, resource, and budget constraints which many Nonprofits face, and will get you on the path to growth.
You can learn more about our digital marketing strategy services here.
